2008 survey revealed instant coffee to be served at more than 70% offices in Moscow. We selected several hundreds of companies and delivered to their top management snow-white shirts fresh from dry-cleaning, with permanent coffee blots. The tag read ‘Your reputation has a blot from bad coffee. Call Nespresso’.

Created in co-authorship by request of OOO «IQ»

TOKAREV+ is a boutique, multi-disciplinary creative agency lead by Konstantin Tokarev. We focus on branding, communications, product development and miracles.

Email us: brief@tokarev.agency

Artplay, 10120, Moscow, Russia
Nizhnyaya Syromyatnicheskaya street 10 / build. 7