The very first Nika’s nationwide campaign was aimed to expose ‘Nika means golden watches’ positioning and to raise brand awareness which was at mere 3.3%. As a result, the TV ad received numerous awards for 'craft in advertising', brand awareness reached 8% in Russia and 12% in key regions.
TOKAREV+ is a boutique, multi-disciplinary creative agency lead by Konstantin Tokarev. We focus on branding, communications, product development and miracles.
Email us: firstname.lastname@example.org