The very first Nika’s nationwide campaign was aimed to expose ‘Nika means golden watches’ positioning and to raise brand awareness which was at mere 3.3%. As a result, the TV ad received numerous awards for 'craft in advertising', brand awareness reached 8% in Russia and 12% in key regions.

Created in co-authorship by request of OOO «IQ»

TOKAREV+ is a boutique, multi-disciplinary creative agency lead by Konstantin Tokarev. We focus on branding, communications, product development and miracles.

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