By the end of 2011 the Vedomosti hard copy audience reached an all-time low. This was the time of the largest citizen protests of the decade and rising hopes for the return of the mass media independence. So what did the business newspaper, well-known for its objectivity and impartiality, have to do? Only publish ‘our best article’. The message was supported by top journalists and civic activists. In just one month, daily readership increased by 36%.
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